EXPERIENCE
Aventria Health Group • Advertising/Marketing • 6/17 to present
Copy Supervisor. Write digital/print copy and concepts for Patient, Provider and Payer audiences. Research content and prepare projects for medical/legal/regulatory submission. Produce/edit audio and video. Art direct photoshoots.
Experience: Oncology, Hemophilia, Migraine, Mental Health, Osteoporosis
Asthma & Allergy Foundation of America • Non-Profit • 8/16 to 04/2017 (LAID OFF)
VP, Marketing & Communications. Led in-house agency team (copywriters, art director, designer, account manager) on PR, marketing, branding and strategic communication initiatives for digital and print projects. Wrote copy, provided creative direction, and edited copy. Pitched stories and content to the media. Produced and directed audio/video projects. Spokesperson for crisis communications and Board communications.
Experience: Asthma, Food Allergy and various Allergic Disease
Timmons&Company • Advertising/Marketing • 4/15 to 8/16
VP, Creative Director. Led art director, copywriters and developers on variety of healthcare, pharmaceutical, B2B and other marketing and advertising projects. Developed strategic communications, PR, branding and messaging. Led Creative and Account Management teams. Managed UX/UI interface for all digital components. Produced/directed video projects.
Adam Bailine • Freelance Advertising/Marketing • 1/98 to present
Creative Director/Senior Copywriter/Communications & Marketing Consultant. Develop copy/concepts, PR, branding and marketing/strategic initiatives for pharmaceutical, financial, retail, healthcare, utilities, consumer & B2B projects. Media: digital, print, social media, broadcast. Produce & direct TV/video projects, music soundtracks and IA/UX strategies.
Copy Supervisor. Write digital/print copy and concepts for Patient, Provider and Payer audiences. Research content and prepare projects for medical/legal/regulatory submission. Produce/edit audio and video. Art direct photoshoots.
Experience: Oncology, Hemophilia, Migraine, Mental Health, Osteoporosis
Asthma & Allergy Foundation of America • Non-Profit • 8/16 to 04/2017 (LAID OFF)
VP, Marketing & Communications. Led in-house agency team (copywriters, art director, designer, account manager) on PR, marketing, branding and strategic communication initiatives for digital and print projects. Wrote copy, provided creative direction, and edited copy. Pitched stories and content to the media. Produced and directed audio/video projects. Spokesperson for crisis communications and Board communications.
Experience: Asthma, Food Allergy and various Allergic Disease
Timmons&Company • Advertising/Marketing • 4/15 to 8/16
VP, Creative Director. Led art director, copywriters and developers on variety of healthcare, pharmaceutical, B2B and other marketing and advertising projects. Developed strategic communications, PR, branding and messaging. Led Creative and Account Management teams. Managed UX/UI interface for all digital components. Produced/directed video projects.
Adam Bailine • Freelance Advertising/Marketing • 1/98 to present
Creative Director/Senior Copywriter/Communications & Marketing Consultant. Develop copy/concepts, PR, branding and marketing/strategic initiatives for pharmaceutical, financial, retail, healthcare, utilities, consumer & B2B projects. Media: digital, print, social media, broadcast. Produce & direct TV/video projects, music soundtracks and IA/UX strategies.
Groove • Entertainment • 8/11 to 5/15
Creative Director/Communications & Marketing Director/Partner. Wrote, developed and designed communications, PR, advertising & marketing initiatives. Trained staff on audio & video production process for camps and events. Developed curriculum for enrichment workshops, specialty summer camps and corporate team building. Technical & production advisor for events.
Creative Director/Communications & Marketing Director/Partner. Wrote, developed and designed communications, PR, advertising & marketing initiatives. Trained staff on audio & video production process for camps and events. Developed curriculum for enrichment workshops, specialty summer camps and corporate team building. Technical & production advisor for events.
Roska Direct/Roska Healthcare • Advertising & Marketing • 1/08 to 2/10
Managing Creative Director/Copywriter/Strategist. Led a team of copywriters, art directors, designers and developers on communications/advertising projects for pharmaceutical/healthcare clients. Wrote, produced, designed and developed digital marketing concepts/copy/strategies. Worked with Dev team on UX/UI. Pitched new business. Produced music jingles & soundtracks. Directed videos.
Experience: Oncology, Osteoporosis, Pain Relief, Lice, Consumer Healthcare Products
Managing Creative Director/Copywriter/Strategist. Led a team of copywriters, art directors, designers and developers on communications/advertising projects for pharmaceutical/healthcare clients. Wrote, produced, designed and developed digital marketing concepts/copy/strategies. Worked with Dev team on UX/UI. Pitched new business. Produced music jingles & soundtracks. Directed videos.
Experience: Oncology, Osteoporosis, Pain Relief, Lice, Consumer Healthcare Products
Temple University • Department of Advertising • 8/04 to 5/06 (2-year contract)
Asst Professor – Advertising/Communications. After 2 years as an adjunct professor (from ‘02-‘04), I was invited to join the faculty of the new Department of Advertising. I developed curriculum & taught: Art Direction, Digital Advertising & Design, Portfolio Design, Strategy, Creative Thinking and Copywriting. Sat on Technology Planning Committee. Recruited, advised & mentored students.
Asst Professor – Advertising/Communications. After 2 years as an adjunct professor (from ‘02-‘04), I was invited to join the faculty of the new Department of Advertising. I developed curriculum & taught: Art Direction, Digital Advertising & Design, Portfolio Design, Strategy, Creative Thinking and Copywriting. Sat on Technology Planning Committee. Recruited, advised & mentored students.
Medical Broadcasting Company (now Digitas Health) • Healthcare Advertising • 2/02 to 8-04
Creative Director/Senior Copywriter. Managed and led copywriters, art directors, designers, web developers and freelancers on digital pharmaceutical/healthcare & communications projects. Developed, wrote and designed copy/concepts and marketing communications strategies. Worked closely with Dev team on UX/UI initiatives. Managed budgets and pitched new business.
Experience: Oncology, Bipolar Disorder, Erectile Dysfunction, Sleep Disorders, Hyperhidrosis, Pain Relief, Hair Loss, Smoking Cessation, and various Consumer Healthcare Products
Creative Director/Senior Copywriter. Managed and led copywriters, art directors, designers, web developers and freelancers on digital pharmaceutical/healthcare & communications projects. Developed, wrote and designed copy/concepts and marketing communications strategies. Worked closely with Dev team on UX/UI initiatives. Managed budgets and pitched new business.
Experience: Oncology, Bipolar Disorder, Erectile Dysfunction, Sleep Disorders, Hyperhidrosis, Pain Relief, Hair Loss, Smoking Cessation, and various Consumer Healthcare Products
Kingswood Advertising (now Backe Communications) • Advertising & Marketing • 12/95 to 8/98
Associate Creative Director/Marketing & Communications Strategist/Senior Copywriter. Wrote copy, designed concepts & produced marketing initiatives on digital and print projects. Led a team of copywriters, art directors, designers and web developers on consumer, B2B, financial, pharmaceutical, utility, and industrial assignments. Produced and directed TV/radio spots/corporate videos. Developed communications strategies, IA/UX, budgets and pitched new business.
Associate Creative Director/Marketing & Communications Strategist/Senior Copywriter. Wrote copy, designed concepts & produced marketing initiatives on digital and print projects. Led a team of copywriters, art directors, designers and web developers on consumer, B2B, financial, pharmaceutical, utility, and industrial assignments. Produced and directed TV/radio spots/corporate videos. Developed communications strategies, IA/UX, budgets and pitched new business.
Gillespie/Norton • Advertising • 9/94 to 12/95
Senior Copywriter/Art Director/Broadcast Director. Wrote copy and art directed print ads, billboards, PR and communications newsletters for a variety of clients. Produced & directed TV spots and ad campaigns. Edited and proofed copy, assisted in new business ventures and worked with outside freelancers and production vendors.
Senior Copywriter/Art Director/Broadcast Director. Wrote copy and art directed print ads, billboards, PR and communications newsletters for a variety of clients. Produced & directed TV spots and ad campaigns. Edited and proofed copy, assisted in new business ventures and worked with outside freelancers and production vendors.
Domsky & Simon • Advertising • 9/93 to 9/94 (PART-TIME POSITION)
Copywriter/Designer. Wrote copy/concepts for broadcast, print, outdoor, newsletters, PR & multimedia projects. Created layouts, edited and proofed copy, assisted with new business pitches, developed brand and communications guidelines and worked with production vendors.
Copywriter/Designer. Wrote copy/concepts for broadcast, print, outdoor, newsletters, PR & multimedia projects. Created layouts, edited and proofed copy, assisted with new business pitches, developed brand and communications guidelines and worked with production vendors.
ADJUNCT TEACHING
Villanova University • Department of Communication • 2015 (ADJUNCT)
Adjunct Professor. Teach an Advertising class to Communications students. Topics covered: advertising, marketing, strategy, PR, social media, integrated communications campaigns.
Adjunct Professor. Teach an Advertising class to Communications students. Topics covered: advertising, marketing, strategy, PR, social media, integrated communications campaigns.
University of the Arts • Communications • 2007 (ADJUNCT)
Adjunct Professor. Taught a PR/Communications course to aspiring Communications students. It was a combination of PR, advertising, marketing and strategy all-in-one.
Adjunct Professor. Taught a PR/Communications course to aspiring Communications students. It was a combination of PR, advertising, marketing and strategy all-in-one.
Temple University • Advertising Track • 1/02 to 5/04 (ADJUNCT)
Adjunct Professor – Communications. Taught Portfolio Design to aspiring art directors and copywriters in the school's Communications/Advertising Track.
Adjunct Professor – Communications. Taught Portfolio Design to aspiring art directors and copywriters in the school's Communications/Advertising Track.
CLIENTS
(Pharmaceutical/Healthcare (sample listing below)
Prevenar (Global), Prevnar (U.S.), Balloon Sinuplasty, Tracleer, Ventavis, Kristalose, Evista, Cialis, Zevalin, Havrix, Lymerix, Daytrana, Adderall, Nicotrol, Prempro, Premarin, Seroquel, Abilify, Nexium, Entereg, Acuvue, Ambien, Tylenol, Stayfree, Carefree, Rogaine, Vagifem, Acetadote, Activella, Progaine, Coppertone, International Hyperhidrosis Society, Institute for Safe Medication Practices, Bio-Imaging, North Penn Hospital, Independence Blue Cross & Pennsylvania Blue Shield, NeuroStar TMS, Vyvanse, AdvantageCare Physicians, Grand View Health, Therapeutics, Pharm-Olam
Financial/Insurance
JP Morgan Chase, Solomon Smith Barney, First Federal Bank, Harleysville Insurance, Preston-Patterson
Utility
PECO Energy, Horizon Energy, Exelon, Comcast Business
Technology
Adobe software, Virtual Student Union, myfantasyleague.com, Amplifier Research, Denton Vacuum, Broadview, Comcast Business, Med-Metrix, CurveBeam, Integra, VWR
Industrial
Beck, Denton Vacuum, Fres-Co, Bronkhorst USA
Consumer/Other
Groove, K’NEX Toys, Valley Forge Convention & Visitors Bureau, Rodale Press, Wiley Publishers, City Hall Mayors Gala, Act 2 Playhouse, QualClean, McGarity Moving & Storage, Wholesale Commercial Laundry Equipment, Xanadoo Wireless, Jobnet.com, eLibrary, The Fitch Brothers, Delta Community Services, Vision For Equality
Agencies
iFrontier/Avenue A, Cline Davis Mann, ArtCraft Health, Roska Direct, 20NINE Design, Cata-Lyst Communications, Patient Marketing Group, Backe Communications, Timmons&Company
Prevenar (Global), Prevnar (U.S.), Balloon Sinuplasty, Tracleer, Ventavis, Kristalose, Evista, Cialis, Zevalin, Havrix, Lymerix, Daytrana, Adderall, Nicotrol, Prempro, Premarin, Seroquel, Abilify, Nexium, Entereg, Acuvue, Ambien, Tylenol, Stayfree, Carefree, Rogaine, Vagifem, Acetadote, Activella, Progaine, Coppertone, International Hyperhidrosis Society, Institute for Safe Medication Practices, Bio-Imaging, North Penn Hospital, Independence Blue Cross & Pennsylvania Blue Shield, NeuroStar TMS, Vyvanse, AdvantageCare Physicians, Grand View Health, Therapeutics, Pharm-Olam
Financial/Insurance
JP Morgan Chase, Solomon Smith Barney, First Federal Bank, Harleysville Insurance, Preston-Patterson
Utility
PECO Energy, Horizon Energy, Exelon, Comcast Business
Technology
Adobe software, Virtual Student Union, myfantasyleague.com, Amplifier Research, Denton Vacuum, Broadview, Comcast Business, Med-Metrix, CurveBeam, Integra, VWR
Industrial
Beck, Denton Vacuum, Fres-Co, Bronkhorst USA
Consumer/Other
Groove, K’NEX Toys, Valley Forge Convention & Visitors Bureau, Rodale Press, Wiley Publishers, City Hall Mayors Gala, Act 2 Playhouse, QualClean, McGarity Moving & Storage, Wholesale Commercial Laundry Equipment, Xanadoo Wireless, Jobnet.com, eLibrary, The Fitch Brothers, Delta Community Services, Vision For Equality
Agencies
iFrontier/Avenue A, Cline Davis Mann, ArtCraft Health, Roska Direct, 20NINE Design, Cata-Lyst Communications, Patient Marketing Group, Backe Communications, Timmons&Company
AWARDS
- Philly Gold Award, Self Promo/Holiday
- Telly Award, Best Regional Spot
- Axiom Awards, Best Demo Reel/Sales Presentation
- Healthcare Marketing/Advertising awards for promotion/packaging
- Addy Awards, Advertising, Collateral, & Direct Response
- Benny Awards, Direct Response
EXTRAS
- Strong working knowledge of Adobe Creative Suite & Microsoft programs
- Co-author of Service this: Winning the war against Customer Disservice
- Award-winning multi-instrumentalist, singer/songwriter & producer
- Guest speaker for middle school, high school & university students on advertising, art direction, copywriting, marketing & songwriting/jingles
- Proficient in digital best practices, wireframes, information architecture & user experience